Unveiling the Tourism Potential of Lalon Shah’s Destination: A SWOT Analysis Using SPSS

Abstract

This study investigates the tourism potential of Lalon Shah's destination in Kushtia, Bangladesh, by applying SWOT analysis utilizing both qualitative and quantitative approaches and survey data analyzed with SPSS 25. The results show that the cultural and spiritual significance of the destination, historical legacy, and rich celebrations stand out as the main strengths, while weaknesses include seasonal tourism demand, poor infrastructure, and limited accessibility for international tourists. Opportunities include digital tourism promotion, international collaboration, and better facilities. On the other hand, threats include environmental degradation, cultural misrepresentations, and political instability. The study showed that sustainable development strategies must be implemented to promote the destination worldwide while preserving its cultural value.