Tourism Clock: Relationship between Price, Tourist Stay Intention and Per-Day Consumption

This study introduces the Tourism Clock as a conceptual framework to find out the dynamic and interdependent relationship between price, tourist stay intention, and per-day consumption within a tourism destination. The model further incorporates twelve key tourism determinants, represented as the numbers on a clock, that collectively influence price dynamics. This study focuses on examining the relationship, and identifying the economic assumptions of Price, Tourist Stay Intention and Per-day Consumption along with finding the effect of various tourism determinants on price. The results indicated that Tourist Stay Intention acts as a mediating factor linking Price and Per-day Consumption, as Price influences Tourist Stay Intention, which in turn affects Per-day Consumption, while uncertain relationship exists between Price and Per-day Consumption.