REDWAN, Rahik; NIRAULA, Smarika; SWAMY, Anjali S. KPI Tracking and Performance Metrics for Brand Growth Optimization. Research Journal in Business and Economics, [S. l.], v. 3, n. 2, p. 25–33, 2025. DOI: 10.61424/rjbe.v3i2.452. Disponível em: https://bluemarkpublishers.com/index.php/RJBE/article/view/452. Acesso em: 13 may. 2026.