Vol. 3 No. 4 (2025)

Articles

• Articles

  The Role of Social Media Marketing in enhancing the Performance and Growth of Small Businesses

  Vince Ehron L. Boreros, Gilian P. Cartagena, Jade M. Olango, Lloyd A. Tiongco, Joshua T. Tagocon, Jeremay S. Torion, Jimmy Brina Sabuero

  Social media marketing has fundamentally changed the landscape of business communication and consumer interaction. Platforms like Facebook and Instagram provide SMEs with a unique opportunity to build brand awareness, drive customer engagement, and boost sales without the need for substantial…

  View Article → 01-10
• Articles

  Location and Its Effect on Business Sustainability

  Junalyn M. Amoguis, Angelo T. Flores, Lovely Joy B. Perocho, Ariela J. Razalo, Cherry Rafer Teh

  Location is a major factor influencing the sustainability and success of small businesses, especially in rural areas where infrastructure and economic opportunities are limited. This study examined small grocery stores in Barangay Imbatug, Baungon, Bukidnon, to determine how four location-related…

  View Article → 11-19
• Articles

  Predictive Modeling for Business Performance Using Machine Learning Techniques

  Kaniz Fatema, Sohel Mollick, Mohammad Yasin Hasan, S. M. Arefin Shovan

  In the age when operations are run with the guidance of data, predictive modeling has become an indispensable art of analyzing and predicting business. This study investigates the use of statistical analysis and machine learning methods in predicting financial performance with reference to…

  View Article → 20-38
• Articles

  Prevalent Maritime Insecurity Threats to Sustainable Economic Development in Africa: Implications for Regional Integration and Policy Reform

  Ukpai Ukpai Eni, Onah Tobechukwu Francis

  Maritime insecurity has emerged as the most destabilizing threat to the economic sustenance of Africa, crippling the region’s strategic waterways that serve as the lifeline of trade, energy supply, and blue-economy growth. This study investigates the implications of maritime insecurity threats on…

  View Article → 39-51
• Articles

  A Critical Review of Consumer Trust and Brand Authenticity in ESG-Focused Marketing Communications

  R.K.M Lankanath

  In the contemporary marketing landscape, the integration of Environmental, Social, and Governance (ESG) principles has transitioned from a niche differentiator to a mainstream corporate imperative. However, this proliferation of ESG-focused marketing communications has been paralleled by a…

  View Article → 52-58
• Articles

  Customer Service and its Impact on the Customer Satisfaction on the Selected Cafes in Cagayan De Oro City

  Cherry Rafer Teh, Juliana Camille A. Balatayo, Rovie Mie G. Cainoy, D.C. Frence U. Gamali, Vizaniel P. Napone, Nicarose P. Yaranon

  Customer service plays a crucial role in shaping customer satisfaction, particularly in the competitive café industry. This study explores the relationship between customer service quality and customer satisfaction in selected cafés in Cagayan de Oro City. This aims to look at the various aspects…

  View Article → 59-68
• Articles

  Flexible for Whom? Caregiving Visibility, I-Deals, and Gendered Career Progression in Hybrid Work

  Abdullah Mohammad Yeaqubi

  Flexible work is often presented as a way to include, retain and achieve gender equality. However, there exist alternative pathways to creating new forms of inequality when an employee is visibly associated with care giving. This study investigates the interaction between caring visibility and…

  View Article → 69-87
• Articles

  When Personalization Becomes Persuasion: Disclosure, Autonomy, and Conversion in Generative-AI Advertising

  Md. Nabidul Haque

  Generative AI enables advertisers to customize content on a per-person basis with minimal additional expense. The ability to make things seem more relevant can also diminish the persuasive message and reduce consumer choice. This study investigates the influence of personalization intensity and…

  View Article → 87-100