Vol. 4 No. 2 (2026)

Articles

• Articles

  Reducing Strategic Uncertainty in High-Value Transactions through Customer Intelligence Systems

  Valentin Kulikov

  Transactions of high value in the real estate, energy, and B2B fields are prone to strategic uncertainties owing to decision volatility, long negotiations, and asymmetric information problems. In this paper, the researcher presents the Customer Happiness Intelligence System (CHIS), a commercial…

  View Article → 01-17
• Articles

  Effect of Rural Road Infrastructure on Livelihood Outcomes of Small-Scale Farmers: The Contribution of Non-Farm Enterprises

  Stellah Riunguh, Maurice Sakwa, Assumpta Kagiri

  This study looked at how Kenyan small-scale farmers' livelihood outcomes were affected by non-farm enterprises that resulted from the construction of rural road infrastructure. The study used a descriptive survey design to determine the association between rural road infrastructure and livelihood…

  View Article → 18-28
• Articles

  Artificial Intelligence Capability and ESG Performance: The Mediating Role of Innovation Capability and the Moderating Role of Top Management Support

  Nguyen Vuong Thanh Long

  This study examines how artificial intelligence (AI) capability influences corporate ESG performance through innovation capability and the moderating role of top management support. The study uses a sample of 320 observations from companies in Vietnam. The study employs the PLS-SEM method (5,000…

  View Article → 29-35
• Articles

  Sustainable Monetization Models in Global Music Enterprises: Challenges, Innovations, and a Triadic Framework for Long-Term Resilience

  Alla Egorova

  In 2023, the global recorded music industry reached US$28.6 billion, with streaming generating 67.3% of revenues (US$19.3 billion) (IFPI, 2024). Even though recorded music revenue has seen a 10.2% growth and registered nine years of consecutive growth, the future of sustainability of the vast…

  View Article → 36-50
• Articles

  The Impact of Public Service Motivation, Leadership Role, and Work Environment on Employee Resilience in the Public Sector: Evidence from Ho Chi Minh City

  Nguyen Hoang Hai

  Employee resilience has become an increasingly important issue in public sector management due to rising work pressure, organizational restructuring, and administrative reform. In the context of Vietnam, public employees are facing significant challenges associated with digital transformation,…

  View Article → 51-65
• Articles

  Fiscal Policy Reforms and SME Performance in Tanzania: An Empirical Analysis of Tax Policy and VAT Implications

  Caroline Z. Mbelle

  Small and Medium Enterprises (SMEs) are critical drivers of Tanzania's economic development, yet their performance remains constrained by unfavorable fiscal policies, particularly tax-related burdens and Value Added Tax (VAT) administration. This secondary data study examines the impact of fiscal…

  View Article → 66-81
• Articles

  Communicating Sustainability Responsibility in Vietnam's MICE Sector: A Conceptual Framework of CSR Message Elements

  Quyen Nguyen Thi Diem

  Corporate social responsibility (CSR) communication has become an important strategic tool for enhancing trust, destination image, and sustainable competitiveness in the meetings, incentives, conferences, and exhibitions (MICE) industry. In Vietnam, the rapid growth of MICE activities has created…

  View Article → 82-90
• Articles

  Digital Leadership and Employee Innovative Behavior in Service Firms: The Mediating Roles of Knowledge Sharing and Work Engagement

  Nguyen Thanh An

  Digital transformation has increased the importance of employee innovative behavior in service firms, where employees are expected to generate, share, and implement new ideas in technology-enabled work environments. This study examines the effect of digital leadership on employee innovative…

  View Article → 91-102
• Articles

  Strategic Leadership in Multinational FMCG Corporations: Managing Regional Market Complexity in Emerging Economies

  Konstantin Yakimov

  The original study explores the impact of strategic leadership within multinational FMCG firms on successful handling of regional market complexity within emerging economies. Utilizing an explanatory mixed-method approach, the study uses surveys conducted among 92 business executives, along with…

  View Article → 103-188
• Articles

  Does Transportation Function Influence Supply Chain Management Performance: A Case of Agricultural Firms Listed at the Nairobi Securities Exchange

  Vincent Maina Onkangi, Aleri Odaya, Vitalis Abuga Mogwambo

  The strength of a nation's agricultural sector has been determined to have a significant impact on its social and economic growth. In Kenya, Vision 2030 emphasized the need for effective production planning to enhance efficiency, sustainability, and competitiveness. The goal of supply chain…

  View Article → 189-196
• Articles

  Determinants of Consumer Purchase Intention in the Retail Sector: Evidence from Ho Chi Minh City, Vietnam

  Nguyen Hoang Hai

  This study investigates the primary determinants of consumer purchase intention within the rapidly expanding retail sector of Ho Chi Minh City, Vietnam. As market competition intensifies, understanding the factors that drive consumers' willingness to buy is crucial for retailers. Grounded in the…

  View Article → 197-212
• Articles

  Responsible Communication on Social Media: University Students’ Perceptions of Ethical Sharing, Verification Practices, and Cultural Sensitivity in Vietnam

  Quyen Nguyen Thi Diem

  The rapid expansion of social media has transformed how university students access, interpret, and share information. While digital platforms create opportunities for participation, dialogue, and community engagement, they also raise concerns about misinformation, hate speech, privacy violations,…

  View Article → 213-220
• Articles

  The Impact of Crony Capitalism on Thailand’s Financial Collapse in the 1997 Asian Financial Crisis

  Deepto Chakraborty, Suraya Happy

  This study analyzes and examines the role of crony capitalism in reshaping Thailand’s economic orientation, resulting in financial volatility in the late 90s having ripple effects on other Southeast Asian economies as well. The research also evaluates and analyzes how political connections,…

  View Article → 221-232
• Articles

  Inflation, Financial Deepening, and Investment Performance in Jordan: Evidence from the ARDL Approach

  Nevin Youssef Kalbouneh

  While inflationary pressures, weaknesses in the financial system, and macroeconomic instability both affect the performance of investments in developing economies, only little empirical evidence on their combined effects was available for Jordan. The present study aimed to explore the correlation…

  View Article → 233-250
• Articles

  Brexit and the United Kingdom Economy: Challenges, Economic Implications, and Policy Recommendations

  Deepto Chakraborty

  Brexit represents one of the most significant political and economic events in modern British history. The United Kingdom's decision to leave the European Union (EU), following the 2016 referendum, fundamentally altered the country's relationship with its largest trading partner and reshaped its…

  View Article → 251-255
• Articles

  Navigating the Middle East Crisis: Economic Implications of the Iran War and Policy Responses for Global Stability

  Deepto Chakraborty

  The contemporary Middle East crisis, particularly the escalation involving Iran, has evolved into one of the most consequential geopolitical and economic challenges facing the international community. Although military confrontations have historically been concentrated within the region, their…

  View Article → 256-264
• Articles

  Measuring the Impact of Financial Innovation on Bank Performance: Evidence from Private Commercial Banks in Bangladesh

  Shantanu Datta

  This research examines the effect of financial innovations on the performance of private commercial banks in Bangladesh over a twelve-year period (2013–2024). As banking institutions in developing economies face increasing pressure to enhance efficiency, profitability, and risk management,…

  View Article → 265-276