Vietnamese Ceramics: The Journey from Traditional Craft Villages to the International Market

Pham Tan Phuoc

doi:10.61424/ijah.v4i2.842

Authors

Pham Tan Phuoc Thu Dau Mot University, Ho Chi Minh City, Vietnam

DOI:

https://doi.org/10.61424/ijah.v4i2.842

Keywords:

Vietnamese ceramics, traditional craft villages, export, international market, branding, sustainable development

Abstract

Vietnamese ceramics is one of the oldest handicraft industries in Southeast Asia, with a history of thousands of years closely linked to the nation's cultural development. From primitive pottery of prehistoric times to the exquisite artistic ceramics of the Ly – Tran – Le dynasties, the Vietnamese ceramics industry has undergone many ups and downs and today faces great opportunities to reach the international market. This article comprehensively analyzes the development journey of the Vietnamese ceramics industry, from the traditional craft village foundation to the process of industrialization, modernization, and international economic integration. Based on the analysis of production status, export performance, brand building, and the supporting policies of the Party and the State, the article proposes strategic solutions to enhance competitiveness and sustainably develop the Vietnamese ceramics industry in the global market in the new context.

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