Radio Jingles and the Development of Healthy Eating Habits among University Students

This study examined how radio jingles affects the development and ability to form good eating habits amongst undergraduate students of mass communication department, Kaduna State University. It looks at how radio jingles might improve understanding and encourage the adoption of good eating habits amongst students of the mass communication department, thereby raising awareness and understanding of healthy eating habits. The Social Cognitive Theory (SCT) was adopted as the underlying theoretical framework, while the empirical analysis of scholarly articles and book reports that address the influence of radio jingles on healthy eating habits was adopted as the methodology. Amongst other things, the study found that the exposure of radio jingles in promoting healthy  eating habits led to an increase in tension amongst mass communication students to engage in healthy eating behavior. The study concludes that Radio jingles have the potential to play a significant role in the development  and promotion of healthy eating habits among University students. As such, it is recommended that collaboration with local radio stations will enhance the wide dissemination of jingles to reach out to a large audience. Thus, the efficacy of jingles in the development of healthy eating habits can be maximized by adopting a multi-channel approach, which includes radio broadcasts, social media, and websites.