The Effect of Entrepreneurial Mindset in Shaping Small Businesses
Abstract
The study aimed to enhance societal business development by analyzing how small businesses can foster an entrepreneurial mentality and the process of launching new ventures. The main objective is to assess the entrepreneurial mindset on shaping small businesses in Imbatug, Baungon, Bukidnon. It focuses on assessing entrepreneurial traits such as innovation, adaptability, customer orientation, and resourcefulness, and how these influence business performance in terms of pricing and service. The study used a quantitative descriptive-correlational research approach to investigate how small business formation is influenced by a mindset of entrepreneurship. The respondent included 109 small business owners representing retail, food services, and other micro-enterprises from Purok 1-9 in Imbatug, Baungon, Bukidnon. The study’s findings demonstrate that small businesses' pricing and customer service tactics are greatly influenced by an entrepreneurial attitude, which helps them remain competitive in the local market. Company owners who foster flexibility, creativity, and resourcefulness are better able to maintain their businesses in the face of limited resources. Findings were meant to assist aspiring entrepreneurs in navigating challenges and creating a successful business strategy. Starting a small business equips individuals with essential skills, leadership capabilities, and expertise in critical areas such as decision-making and project management. While not everyone has innate entrepreneurial knowledge, many business owners can cultivate innovative strategies and an entrepreneurial mindset, which is essential for recognizing opportunities and taking calculated risks.
Keywords
- Entrepreneurial Mindset; Small Business Development; Innovation and Creativity; Flexibility and Adaptability; Customer Orientation; Resourcefulness; Pricing and Service Strategies
How to Cite
Anna Mae P. Buray, Renhart Gel P. Buray, Cristian P. Labitad, John Louies L. Lim, Louie C. Ranara, Jhon Paul B. Tahuran, Cherry Rafer Teh. (2026). The Effect of Entrepreneurial Mindset in Shaping Small Businesses. Research Journal in Business and Economics, Vol. 4 No. 1 (2026): Research Journal in Business and Economics, 64-81. https://doi.org/10.61424/rjbe.v4i1.678